Web Design
Industry
Consumer Organization
Headqurters
Washington, USA
Services
Website design
Links
Link to the project
The Consumer Federation of America (CFA) is a nonprofit organization that champions consumer rights through research, education, and advocacy. Their website serves as a key resource hub for journalists, policymakers, and everyday consumers.
The challenge was clear: the old site was overloaded, difficult to navigate, and visually outdated. My goal was to redesign the experience to make critical information more accessible, trustworthy, and engaging — all while preserving CFA’s authority and legacy.
Key Goals
Process
1. Content Audit & Strategy
I conducted a full audit of the existing site and identified opportunities to consolidate, reorganize, and clarify the content. We restructured the information architecture based on user needs and real-world search behavior.
2. UX & Navigation Design
I introduced a cleaner, more intuitive navigation system that reduced cognitive load and made high-priority resources easier to find.
3. Visual Design System
I created a new visual language — balancing credibility and clarity with modern UI patterns. The redesign introduced a neutral color palette, improved typography for long reads, and strong visual hierarchy.
Impact
In redesigning the CFA platform, I helped give a stronger digital voice to an organization that protects millions of consumers — proving that good design can serve the public good.
Years of experience
Clients in total
Projects delivered
